James J. Bakke is president and chief executive officer of Sub-Zero
Freezer Company. He is the third generation of the Bakke family to lead the
company, which was founded in 1945 by Westye F. Bakke. James Bakke was named
president of his family's business in 1990 and CEO in 1992.
Among Mr. Bakke's accomplishments is the introduction of three highly
innovative product lines, including the new 400 Series of consumer wine storage
equipment, the built-in 600 Series, and the integrated 700 Series. All three
product lines were developed in direct response to customers' needs, providing
greater design flexibility and home integration. With the 400 Series, Sub-Zero
has made wine storage beautiful and functional. With the 600 Series, Sub-Zero
has ensured it can meet virtually any kitchen design need. And with the 700
Series, Sub-Zero has taken refrigeration out of the kitchen, integrating it
throughout the home.
In preparation for assuming the presidency of Sub-Zero, Mr. Bakke spent 10
years working in various positions within the company, including assembler,
customer service representative, regional sales manager, plant manager, national
sales manager and executive vice president. Mr. Bakke began his career in 1977
as a sales representative with Oscar Mayer, Inc. Earlier that year, he earned
his bachelor's degree in marketing from the University of Wisconsin-Madison
School of Business.
In addition to his commitment to Sub-Zero, Mr. Bakke serves on the board of
directors of the Association of Home Appliance Manufacturers (AHAM), PDQ
Corporation and the Madison Ronald McDonald House. He also donates his time to
the Greater Madison United Way.