'Anywhere Refrigeration' Offers Advanced Freshness Performance, Limitless Design Options
MADISON, Wis. (September 26, 2013) — Sub-Zero – the industry leader in premium
refrigeration and wine storage, today introduced a groundbreaking line of integrated refrigeration
as part of the New Generation product launch, the largest product rollout in the company's 68-
year history. Available to consumers on a rolling basis beginning this fall 2013, the new
integrated refrigeration line utilizes Sub-Zero's pioneering freshness technology in addition to
advanced performance features. All of the column, tall and drawer refrigerator units will now be
offered in five widths, totaling 19 new models, for limitless, customizable design options.
"Our new integrated refrigeration products represent art and science in the kitchen," said
Jim Bakke, president and CEO of Sub-Zero and Wolf. "We're bringing unparalleled freshness
performance with flexible design features to one of our most popular lines. The integrated line
allows consumers to have refrigeration virtually anywhere in their homes. We've invested a
great deal in the latest technology to engineer these products to meet the needs and
expectations of our consumers."
After creating the built-in appliance category in the 1950s — making the hidden
refrigerator possible — Sub-Zero brought integrated refrigeration to market in 1995, once again
revolutionizing the kitchen design industry. Now, Sub-Zero's latest innovations to integrated
refrigeration include more performance and design features.
Sub-Zero retains its commitment to the science of food preservation and has carried
over freshness features to the New Generation of integrated refrigeration. Each unit contains
separate, sealed cooling systems for the refrigerator and freezer ensuring optimum preservation
conditions for each type of food. Dual refrigeration eliminates cross-compartment flavor
contamination and reduces freezer burn. New to the integrated refrigeration line is Sub-Zero's
unique air purification system that scrubs the air of elements that can cause food to spoil, such
as mold, bacteria, viruses and ethylene gas.
New integrated refrigeration also contains a drawer that is a lower-temperature, higherhumidity
zone — a refrigerator within a refrigerator — with the perfect conditions for produce and
meats. Also included in the new integrated refrigeration products are freshness cards that
provide proper food storage instructions, guiding homeowners on how to make the most of their
innovative food preservation technology.
More precise and versatile than mechanical systems, the microprocessor control
function of integrated refrigeration maintains the temperature within 1° of the selected setting
while also controlling the defrost patterns and storing diagnostic information for service
technicians. Additionally, a three-axis installation, six-direction door panel alignment system
ensures a flawless fit with adjacent cabinetry, while rollers on the bottom of each unit simplify
the installation process.
With optional stainless steel finishes and limitless design treatment options, Sub-Zero's
integrated refrigeration is designed to sit flush with cabinetry and can either stand out or
"disappear" into a kitchen's décor. All of the new integrated column, tall and drawer refrigerator
units are now available in four widths for even more customization: 18", 24", 30" and 36".
Columns are 84" in height and have a single point of entry with the door spanning the
entire height. Columns are available in 18" (freezer only), 24", 30" (refrigerator and freezer) and
36" (refrigerator only). Also 84" to coordinate with most cabinetry, the tall variety has three
entries — the main compartment and two drawers underneath. Integrated tall products are
available as all refrigerators in 30" and 36", and combination refrigerator/freezer in 30" and 36".
The tall all freezer model is available in 30". New integrated refrigeration drawers all measure
34.5" in height though they vary between 24" and 36" widths. Integrated drawer products are
available as all refrigerators in 24", 27", 30" and 36"; all freezers in 24" and 30"; and as
combination refrigerator/freezer drawers available in 30" and 36".
"At Sub-Zero, creativity paired with the latest technology work together to make the ideal
appliance for today's demanding customers," said Michele Bedard, vice president of marketing
for Sub-Zero and Wolf. "The innovations and new sizes we're bringing to integrated refrigeration
are designed to give limitless design options so our appliances can best fit their needs. We
intend for our developments to continue setting the standard for intelligently designed, beautiful
kitchens and appliances that last for decades."
Integrated refrigeration products contain additional Sub-Zero features that provide
simple and sophisticated functionality, including filtered and chilled internal water dispensers; an
optional ice maker with added control to increase production by up to 30 percent; a digital touch
screen to set the temperature with precision; a drawer-damper system softening the closing of
internal, crispers, and external drawers to better blend with cabinetry; inner drawer dividers for
organizational flexibility; nano-retention shelves to contain spills; professional or tubular handle
options that coordinate with Wolf products; and Star-K Kosher Certification on all.
A third-generation, family-owned company, Sub-Zero appliances are constructed by
hand in the United States using premium-grade materials. Developed with and for the design
community, Sub-Zero products offer limitless design possibilities backed by more than 65 years
of appliance expertise. Please consult your local distributor for exact product availability dates.
For further information, or to reach a Sub-Zero distributor in your area, please visit subzero.com.