About Friedemann Weinhardt
Design First Interiors was founded in 1986 by Friedemann Weinhardt, whose creative instinct, interior design experience and love of people culminates in Design First. Always gifted at drawing and painting, Friedemann began to honor the gift of his talents through contemporary furniture design. The creative satisfaction of this experience soon led him to kitchen design, and he apprenticed at VanLeeuwen Boomkamp for two years prior to founding Design First.
Design First began with a deceivingly simple seed of truth: that everything of quality starts with good design. During his 27 years in business, Friedemann's vision and talent have been honored with numerous design awards and recognition, particularly for his kitchens, bathrooms, and custom home design. He has established his company's reputation through exacting attention to detail, uncompromising business ethics, high standards of quality and a commitment to intelligent design.
When he's not working on interior designs, Friedemann can be found painting, travelling to remote places, sailing, or cooking in his own Design First kitchen. “The biggest privilege is to really understand what people are looking for and then have the opportunity to enhance their lives through good design.” Friedemann Weinhardt
2nd Place Award Winner
Regional Award Winner
Q&A with Friedemann Weinhardt
Where do you find design inspiration?
The client is always the primary inspiration for the designs. Empathy for their lifestyle goals combined with an understanding of their style preferences ensures that the design is personally responsive. Other than the client, Nature is where I look to see the most amazing design inspirations.
How do you approach the design process?
We begin with an email exchange to confirm alignment between our clients’ wishes and our ability to respond to that. After alignment is confirmed, we have an informal discussion at our showroom where we evaluate the parameters and do some sketching. Usually this results in a concept design materializing for the client right away. We 'sweat the details' after we are engaged by retainer.
What makes your aesthetic stand out amongst other designers?
Simple but courageous designs that are obsessive in their strive for higher achievement with respect to quality and precision.
What is the greatest value you provide to your clients?
The ability to determine what they really want, even if they are not able to express it. This ensures that the design itself and the products proposed in the design will respond to the client in a uniquely personal way.