Fernando Rogelio Guerra
Q & A
Fernando Rogelio Guerra
Regional Award Winner
Fernando Rogelio Guerra designs kitchens and exquisite, functional living spaces for the home. He prides himself on each of his projects being truly unique and able to stand on their own. He began his career in the kitchen and bath industry in 1987, working for leading cabinetry manufacturers SieMatic Möbelwerke from Germany, and Smallbone out of England.
Fernando opened his first showroom in 1993 in Moorestown, NJ. He represented famous labels such as Mark Wilkinson Furniture out of England and Heritage Cabinetry. He is currently the owner and lead kitchen designer of Spogue & Company, which is based in suburban Philadelphia. Fernando represents SieMatic Möbelwerke and his own private label line.
His works with kitchens, bathrooms, interior spaces, as well as showcase homes, have been nationally and internationally recognized, receiving numerous awards. His portfolio consists of residential, commercial and industrial design throughout the United States, South America and the Caribbean.
Where do you find design inspiration?
To me, it is not so much about the design itself. However, the process of finding a practical solution inspires me. I may reference to historical contexts, photographs, surroundings, or items that are important to my clients. I also try to integrate something original that I may have come across.
How do you approach the design process?
My approach to the design process begins by listening to my clients, observing and analyzing how they function or plan to function on the new space, and by understanding their needs and desires. Based on these findings, I can provide a design that I feel is unique and I can give my clients a solution that embraces functionality, usability, and design.
What makes your aesthetic stand out amongst other designers?
All of us are creative individuals, being a kitchen designer is a constant battle between embracing our own style and judging our design in comparison to other media in hopes of improving. I believe what makes my aesthetic stand out is that I design my projects for anyone and everyone in mind. In my designs you can find a blend from the past, current and future, They can be classic, clean, detailed and quirky at times, But I also like the unexpected by integrating these concepts with each other.
What is the greatest value you provide to your clients?
The greatest value that I provide my clients is the ability to help them discover their space and to inspire new possibilities. You see, it is very important for me to be able to ignite my client’s imagination and to include them in every decision and to give them the vision of how Subzero and Wolf appliances can integrate into the design