Q & A
Regional Award Winner
Antoinette Fraser is a luxury kitchen and interior designer. Antoinette directs every kitchen project to ensure extraordinary, timeless, livable spaces that are a joy in which to work, play and dine. Always evolving, her design philosophy features a refined use of safe, eco-friendly materials and sophisticated finishes. Prior to opening the first St. Clair retail location in New Jersey, Antoinette was Vice President of Rutt of NYC where her client roster included celebrities such as Sarah Jessica Parker, music moguls, corporate CEO’s and professional athletes. She will open a second studio featuring Downsview Kitchens this summer in Short Hills.
Where do you find design inspiration?
My clients inspire my work. I look for clues from their personality and interests. For some clients it may be their art collection, for others their fashion sense. But something invariably takes the design in a direction uniquely theirs.
How do you approach the design process?
Design begins with a conversation. I start to by itemizing and prioritizing the client’s wishlist. Often a client tells me something that makes no sense and I get a bit frustrated. I will then do my most original work by trying to see with their eyes. A client told me once that they wanted a “beachy” feel in the kitchen. I kept looking at photos of coastal homes, until it occurred to me that most people define “beachy” through color. I asked the client to help me see what they wanted with color. “Beachy” turned into “happy.” A space that could have been more predictable turned into a special place that the client found herself, I was only her guide.
What makes your aesthetic stand out amongst other designers?
I see the kitchen as separate vignettes rather than as a whole. Each one has to stand on its own merit. I like classic lines with a bit of glamour.
What is the greatest value you provide to your clients?
I approach every design with value in mind. The best way to achieve that is through quality and timelessness.