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Why Visit a Showroom That Represents Only One Manufacturer?

Why Visit a Showroom That Represents Only One Manufacturer?

Why visit a manufacturer showroom?

For the same reason you visit a car dealership, even though you’ve already decided on a specific make and model: because the best way to experience a company’s exceptional product design is in person. Official showrooms have a manufacturer’s newest products, and often they’re installed in full-scale, working kitchen spaces.


  • Evaluating quality and features in a hands-on environment. Beyond just opening doors and drawers, you can often test drive “live” appliances that are hooked up to gas or electricity.
  • Watching cooking demonstrations hosted by professional chefs — and tasting the results.
  • Brainstorming with chefs and other experts who can answer all your questions, and help you pick the right appliances for the way you live.
  • Sidestepping the pressure to buy; in most cases sales are conducted elsewhere through authorized dealers.
  • Connecting with experienced kitchen designers who are recommended by showroom staff.


  • Not being able to compare competing brands in the same visit.
  • You may live farther away from a showroom than you’re willing to travel.

"There’s no sales pressure. I don’t need you to sign on the dotted line today to get my commission. There is no commission. My job is specifically to help you make the right decision for you."
Coleman Teitelbaum

Showroom Manager and Corporate Chef, Sub-Zero, Wolf, and Cove

Get hands-on with our products

Ashburn, VA (20146) Change Location

"I got more ideas for my kitchen in 90 minutes than I did in 90 days on my own!" said one customer. Test drive working appliances. See full-scale kitchens of all styles. Talk with our experts. Get a taste for all your new kitchen can be.

Sub-Zero, Wolf, and Cove Showroom Columbia by Fretz

9204 Berger Road Suite H Columbia, MD 21046 (866) 987-2123 Details

Award-Winning Design Professionals

Partnering with a design professional to create your new kitchen will ensure that the end result matches your vision and suits your lifestyle. See below for a listing of award-winning design professionals in your area.

Ashburn, VA (20146) Change Location

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Ashburn, VA (20146) Change Location

Located at specific dealers near you, the Living Kitchen features Sub-Zero, Wolf, and Cove appliances in real kitchen settings and more resources for selecting the right products for your dream kitchen. Look inside a Living Kitchen.