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Sub-Zero Group, Inc. Cookie Policy

Last Updated / Effective Date: April 15, 2020

This Cookie Policy describes Sub-Zero Group, Inc.'s ("Sub-Zero" or "we" or "us") use of cookies, web beacons and other tracking technologies on its website ("Site").

This Cookie Policy is part of the Sub-Zero's Privacy Policy (USA) ("Privacy Policy") found here. Capitalized terms not defined in this Cookie Policy have the meanings set forth in the Privacy Policy.

We may change this Cookie Policy from time to time to reflect changes in the cookies we use and how we use them. A banner on our website will remind you to review our Cookie Policy.

What types of tracking mechanisms do we use?
We use cookies, web beacons (aka tracking pixels), scripts, tags, and Local Storage (HTML5).

What are cookies and web beacons?
A cookie is a small text file that a website saves on your computer or mobile device when you visit a website. Cookies enable a website to remember your actions and preferences (such as login, language, font size and other display preferences) and recognize you and/or your browser, along with some information you have provided in the past. Web beacons/pixel tags are small graphics on a webpage or email that monitor your activity when viewing a webpage or email.

Why do we collect cookies?
We use cookies to:

  • make the Site function properly,
  • provide personalized experiences on and off the Site,
  • tailor our interactions with you,
  • provide us with valuable data for analysis and improvement of the Site and web experience,
  • help us with our marketing efforts,
  • provide us with statistics about usage and effectiveness, and
  • help us improve the Site, products and services.

We also may collect data about how you use (i) your online account, and (ii) the Site, when you are logged into your account. We may combine data automatically collected from you with other Personal Information about you.

What cookies does the Site use?

Strictly Necessary Cookies
The following cookies are required for the Site to function properly. Even if you opt-out of cookies in your browser settings, the Site may still collect strictly necessary cookies to enable website functionality.

Cookie Name Purposes
ASP.NET_SessionID Identify session across page visits for storing/caching of data (.NET)

Performance Cookies
The following cookies provide us with statistical data regarding your use of the Site and the source of your visit.

Cookie Name Purposes
T_RequestVerificationToken Prevent malicious submission of forms/data (.NET)
F5_cspm Track visits through network load balancer to balance traffic
JSESSIONID Track visits for monitoring performance data across a session

Targeting / Marketing Cookies
These cookies may be set through the Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements.

Cookie Name Purposes
Visitor Unique identifier for search tracking
AnonymousUserId Track individual visits across pages
ActiveCollection Unique identifier of collection of products created to track across visits
CheckCountry Store country of visitor inferred from IP Address

Targeted advertising
We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including this Site) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites, and may be sent to you via email.

To change your preferences with respect to certain online ads and to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.

Video Content
The Site contains videos and embedded content provided by Company and its service providers, including visible content and/or feeds scripts embedded in the Site's code. Company and such service providers may collect data about how you interact with such content. Even if you do not watch videos, our service provider may still collect certain information about your interactions with the Site.

Google Maps
The Site contains maps provided by third parties and/or service providers for your convenience. Company and such other parties may collect data about how you interact with the maps (e.g., Google may collect usage data on maps embedded on the Site). Please see Google's Privacy Policy for more information.

Adobe Analytics
We use Adobe Analytics (a service available from the web analysis provider Adobe Inc.) to collect and process information about your use of the Site. Adobe provides multiple analytics tools and programs by setting cookies on your browser or device and utilizing machine learning. Adobe uses this information to provide us with reports and insights that we use to better understand and measure how users interact with our Site, predict patterns and future behavior based on users' past use of the Site and other websites, and improve our advertising performance. To learn more about how Adobe uses the information it collects, visit Adobe’s Privacy Policy and Adobe's page on Adobe Analytics. You may exercise choices regarding the use of cookies from Adobe Analytics by going to Adobe’s opt-out webpage provides the ability for you to individually opt-out or select specific preferences for the applications and services Adobe Analytics provides.

How long do cookies last?
A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website and are typically deleted within thirty (30) minutes or removed when you exit your web browser, whichever is longer.

Persistent cookies exist for a set period of time, for example, up to two (2) years. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed and that cookie will remain active until its predetermined expiration date. You can manually delete persistent cookies through your browser settings.

We may store information in the United States.
We may store information collected from cookies and other tracking technologies on servers in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required in other jurisdictions.

Categories of third-parties and/or service providers that information is shared with.
Sub-Zero shares the information gathered via cookies with its advertising networks, internet providers, data analytics providers (e.g. Adobe Analytics), operating systems and platforms and social networks.

First-party versus third-party cookies.
Cookies can be either “first-party” or “third-party” cookies. A first-party cookie allows your web browser to talk to the actual website that you are visiting (i.e. the Site). A third-party cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. Sub-Zero does not have control over a third party's use of information collected via third-party cookies.

How do you manage cookies or opt-out?

You may accept or refuse cookies by activating settings in your browser

Please be aware that if cookies are disabled, not all features of the Site may operate as intended. While select cookies can be disabled based on your browser settings, all cookies cannot be disabled as the Site will fail to function its essential purpose. You may not be able to decline or refuse "Strictly Necessary Cookies" which are required to make the Site work properly.

You may wish to refer to for information on commonly used browsers. Find out how to manage cookies on popular browsers below:

Google Chrome: Google Chrome Support

Microsoft Edge: Microsoft Edge Support

Mozilla Firefox: Firefox Support

Microsoft Internet Explorer: Internet Explorer Support

To opt-out of being tracked by Google Analytics across all websites, visit: GA Opt Out

California's "DO NOT TRACK" requirement.
We do not react to "Do Not Track" or "DNT" browser signals at this time.

How to contact us?
If you have any questions or concerns regarding this Cookie Policy, please contact us at:

Sub Zero Group, Inc.
General Counsel
4717 Hammersley Rd.
Madison, WI 53711
[email protected]