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Sub-Zero and Wolf Host First Cabinet Manufacturers’ Design Leadership Seminar

MADISON, Wis. (August 9, 2007) – Sub-Zero, Inc. and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, hosted its inaugural Cabinet Manufacturers’ Design Leadership Seminar May 21-23. Design engineers, specification personnel and customer service staff from leading domestic and international kitchen cabinet manufacturers viewed the company’s new appliances introduced at the Kitchen and Bath Industry Show (K/BIS) in Las Vegas during May 8-10, and discussed how these integrate easily into great kitchen design.

“After showcasing the new Built-In refrigeration and E Series ovens at K/BIS, we extended the industry education experience by hosting this seminar for cabinet manufacturers,” said Paul Leuthe, corporate marketing manager of Sub-Zero and Wolf Appliance. “It is important that our trade constituents understand the subtleties of our new products and the impact they will have on panel design and installation.”

Nearly 100 professionals representing 60 different companies attended the event. Some of the companies present included Dura Supreme, Plain & Fancy, Wood-Mode, Yorktowne, Wm Ohs, Bulthaup, Poggenpohl, American Woodmark, SieMatic and Snaidero.

Mick de Giulio, internationally recognized kitchen designer, of de Giulio kitchen design Inc., Chicago, opened the session by addressing the guests with insight about design and the creative process. Bill Draper, nationally known for creative cabinetry design and founder of Draper DBS, Perkasie, Pa., joined the presentation by sharing his thoughts about inspiration.

The days that followed were spent deconstructing the design and installation specifications of Sub-Zero’s new Built-In line and Wolf’s new E Series ovens, as well as conducting discussions about how new appliances are intended to interact with manufacturers’ cabinets. The visit was rounded out with a tour of Wolf’s plant and dialogue spanning topics from quality and reliability to design engineering and marketing.

Jamie Drake, founder of Drake Design Associates and admired for his use of color, presented closing comments about how color integration enhances the home.

“The carefully orchestrated details of this seminar will help us tremendously throughout our planning and design process as we help our clients build their dream kitchens,” said manufacturer Bill Ohs, of WM Ohs Inc., Denver, Co., echoing the sentiments expressed by several people who attended.

For more information regarding Sub-Zero and Wolf, visit subzero-wolf.com or call 1-800-222-7820.
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