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Press Release

John Maeda to Deliver Keynote at Sub-Zero and Wolf's Kitchen Design Contest Winners' Conference

Rhode Island School of Design President to Speak on 'Redesigning Leadership'

MADISON, Wis. (May 14, 2013) — Sub-Zero, Inc. and Wolf Appliance, Inc. – the industry leaders in refrigeration, wine storage and cooking equipment – today announced that John Maeda, president of the Rhode Island School of Design, will deliver the keynote address at the company's 10th Kitchen Design Contest Winners' Conference on May 21.

One of the design industry's most prestigious award competitions, the Sub-Zero and Wolf Kitchen Design Contest honors professional architects, kitchen designers and interior designers who have demonstrated the most innovative solutions and thinking in their kitchen designs. The contest's 54 regional winners from around the world will be honored at the Kitchen Design Contest Winners' Conference and Awards Dinner in Madison, Wis., home of the Sub-Zero and Wolf corporate headquarters, where the grand prize winners will be announced.

"Mr. Maeda frequently speaks on how technology and design together are important to organizations, leadership and success," said Michele Bedard, vice president of marketing for Sub Zero and Wolf. "Skillfully merging functional and aesthetic design is the epitome of the Kitchen Design Contest, and Mr. Maeda's expertise on design and technology makes him the ideal speaker for our conference. It will be a treat to hear from him."

A leading academic, author and computer scientist, Maeda is well-known for his work in design, technology and leadership and his exploration of possibilities when those fields merge. Named one of the 75 most influential people of the 21st century by Esquire magazine, he has written eight books including The Laws of Simplicity, Design by Numbers and Redesigning Leadership. Maeda is a leader in the movement to transform STEM (science, technology, engineering and math) education to STEAM by adding art, and he frequently speaks at TED conferences.

Maeda has said, "Art and design are poised to transform our economy in the 21st century, just like science and technology did in the last century." In his conference keynote, Maeda will use perspectives from his various backgrounds as an artist and designer, a technologist, and a professor to discuss new leadership lessons.

Seven distinguished industry professionals evaluated more than 1,600 entries to determine the Kitchen Design Contest's 54 international regional winners. The selection criteria were superior use of space, beautiful kitchen design and integration of Sub-Zero and Wolf products. The judges are Doug Durbin of nuHaus, Highland Park, Ill.; E.J. Meade of Arch11, Inc., Boulder, Colo.; Jamie Drake of Drake Design Associates, New York, N.Y.; Jeannine Clark of Mannigan Design, Pasadena, Calif.; Joanne Hudson of Joanne Hudson Associates, Philadelphia, Pa.; Matthew Quinn of Design Galleria, Atlanta, Ga.; and Vasi Ypsilantis of The Breakfast Room, Ltd., Manhasset, N.Y.

Design categories for the 2010-2012 Kitchen Design Contest include traditional, contemporary, online Designer's Choice, student entries and – new this year – an online People's Choice that will determine the top kitchen design entry by public voting. All 54 regional winners have been awarded with a trip for two to the Kitchen Design Contest Winners' Conference and Awards Dinner, where more than $140,000 in cash prizes will be given to the winning global designers.

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