Madison, WI (June 28, 2002) - Wolf Appliance Company, a leading manufacturer
of luxury cooking instruments and corporate companion of Sub-Zero Freezer
Company, is the recipient of the internationally prestigious 2002 Industrial
Design Excellence Award (IDEA) presented by the Industrial Designers Society of
America and sponsored by BusinessWeek.
Wolf's dual convection oven and electric cooktop, both of which entered the
market in November 2001, are recipients of bronze awards. Wolf's winning designs
will be featured in the IDEA 2002 Winners Showcase, which opens on July 28 at
www.idsa.org. These Wolf products were two of 73 bronze award winners that were
selected from more than 1,116 total entries.
The IDEA has become the premier award worldwide for industrial design. A jury
of 16 nonaffiliated designers spent 2 1/2 days of intensive evaluation and
debate reviewing the entries. Judging criteria included design innovation,
benefit to the user, benefit to the client/business, ecological responsibility,
and appropriate aesthetics and appeal.
"We are honored to be recognized by the Industrial Designers Society of
America, which epitomizes impactive industrial design," said Jim Bakke,
president and chief executive officer for Sub-Zero. "We strive for product
design that is aesthetically innovative, but ergonomical."
The IDEA program fosters business and public understanding about the effect
of industrial design on the quality of life and the economy. IDSA is the
nonprofit association that represents the profession of industrial design to
education, business, government and the public. The IDEA winners will be
featured in the July 8 issue of BusinessWeek and will be published in the fall
issue of Innovation. An awards ceremony will follow on July 20.