Sur La Table and Sub-Zero/Wolf Cook Up Culinary Partnership
SEATTLE, WA and MADISON, WI (November 15, 2004) - Sur La Table, the premier supplier of tools and equipment for creative cooking and entertaining, and Sub-Zero Freezer Company/Wolf Appliance Company, the leading manufacturers of residential refrigeration and professional cooking instruments, announce their nationwide partnership to bring the best kitchen appliances to consumers at Sur La Table stores. Sur La Table has 25 demonstration kitchens, including 23 fully operational culinary programs, in its 48 retail stores located throughout the country. Sub-Zero/Wolf has outfitted all of Sur La Table's kitchens with state-of-the-art equipment including refrigerators, ranges, rangetops and double ovens, providing an enhanced and superior cooking experience for both students and instructors.
Sur La Table manages the largest privately operated culinary program in the United States serving over 50,000 students in 2003; cooking class attendance for 2004 is expected to exceed 60,000, and the company expects increases through 2005. "We offer a variety of classes for cooks of all levels, featuring culinary experts from local, national and in some cases international resources," says Renée Behnke, president of Sur La Table. "Our customers and instructors enjoy using the very best kitchen tools when they visit Sur La Table, it's important that their physical cooking experience be superior as well and Sub-Zero/Wolf was the natural choice."
Sub-Zero and Wolf appliances fuel a passion for cooking for cooks at every ability level, from kitchen novice to culinary professional.
"We are thrilled to be a part of Sur La Table's culinary programs," said Jim Bakke, president and CEO of Sub-Zero/Wolf. "This partnership is the perfect marriage, bringing together Sur La Table's discriminating customers and Sub-Zero/Wolf's exceptional kitchen appliances. Now Sur La Table students will learn from the best instructors-on the best equipment."
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About Sur La Table
Sur La Table, the premier kitchenware retailer, provides inspiration, know-how and merchandise for creative and confident cooking and entertaining. Sur La Table's comprehensive selection includes tools for preparing any cuisine, as well as beautiful dishes, linens, and glasses to create a striking presentation. Sur La Table broadens knowledge of food and culture through its culinary program, presenting cooking classes taught by the country's best chefs, authors and instructors. Sur La Table shops the world to find distinctive wares for every cuisine and occasion. Whether you step into one of their stores nationwide, open the pages of their catalog, or visit surlatable.com, you will discover something unexpected and new. Sur La Table plans to continue its retail expansion in 2005 and beyond.
About Sub-Zero and Wolf
Sub-Zero Freezer Company is the leading manufacturer of luxury refrigeration and freezer units for residential use. Founded in 1945, Sub-Zero is a privately held, family-owned company in its third generation of ownership. Headquartered in Madison, Wisconsin, Sub-Zero also operates a manufacturing facility in Phoenix, Arizona, and employs more than 1,100 employees. Wolf Appliance Company is a premier maker of ranges, ovens, cooktops and grills in the U.S. It offers ventilation products and microwaves to complement its line. Since its inception more than 70 years ago, the company was the first to introduce the snap-action griddle and the Therm-O-Ray infrared griddle. Wolf was among the first to introduce the convection oven into the market, and its red knobs are now famous. Since March 2000, the company is an affiliate of the Sub-Zero Freezer Company. It is based in Fitchburg, Wisconsin, in a state-of-the-art production and training facility.
**Editor's Note: Complimentary classes are available to media upon request**