Sub-Zero PreservationWolf

Press Release

Sub-Zero and Wolf Booth Features Designer Vignettes

Industry Leaders William P. Draper and Mick De Giulio Showcase Kitchen Inspiration

CHICAGO and MADISON, Wis. (April 8, 2008) – Sub-Zero, Inc. and Wolf Appliance, Inc., the industry leaders in refrigeration, wine storage and cooking equipment, today revealed the Kitchen and Bath Industry Show (K/BIS) kitchen vignettes. William P. Draper, artist, craftsman and owner of DRAPER-DBS™, Pergkasie, PA, and Mick De Giulio, designer and owner of de Giulio kitchen design inc., Wilmette, Ill., created individual spaces within the booth to showcase the latest in kitchen design and integration of Sub-Zero and Wolf appliances.

“We are honored to feature Bill and Mick’s innovative kitchen vignettes in our booth,” said Jim Bakke, president and CEO of Sub-Zero and Wolf. “These artists are terrific examples of being masters in the design community and experts at Sub-Zero and Wolf appliance assimilation.”

Bill’s inspiration for his “Urban Fusion” space balances the industrial lines of metropolitan sophistication and elemental motifs found within nature to create an elegant setting through a large array of mixed-material surprises. The anchor of the kitchen is a Sub-Zero PRO 48 refrigerator/freezer flanked on both sides by cabinetry and countertops. Draper uses a Sub-Zero 424 Undercounter Wine Storage unit, a 30-inch Wolf double oven and a 36-inch Wolf cooktop in the vignette, providing the design community with suggested applications of appliance incorporation. Rich woods combine with stainless steel, nickel and chrome, cast and blown glass, lava rock, and custom lighting. Offering a medley of colors, textures and layers, the concept is built on the juxtaposition of two basic themes – the wave and the right angle – and it showcases the appliances in a sophisticated and luxurious setting.

Mick De Giulio created a “dream kitchen” for a passionate chef by fashioning a collection of techniques, colors, textures, materials, and traditional and modern styles. He accomplished this by emphasizing how the kitchen lives as much as functions.

The focal point of De Giulio’s vignette is the Sub-Zero appliances – two Sub-Zero 700 Refrigerator/Freezer units, and three Sub-Zero 427 Wine Storage units, which display seamless appliance amalgamation in the space. The design incorporates timeless elements with its vintage Italian cappuccino maker, modern Sub-Zero Ice Maker, Sub-Zero Undercounter Refrigeration and a silver nickel kitchen sink. De Giulio completes his design with white marble countertops, dark bamboo wood floors, and a low breakfast table surrounded by furniture and a fireplace to evoke a true living space.

These booth designs and the recent Sub-Zero and Wolf Kitchen Design Contest provide trend information as to what is emerging among the design community for kitchens. There is a movement toward a mixture of materials and textures, sustainable, second-life integration of products, light and dark duality, simple clean lines, and most recently, eco-savvy designs. For more information on the Kitchen Design Contest, visit our web site.

For more information about Sub-Zero and Wolf, visit or call 1-800-222-7820.

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