CHICAGO and MADISON, Wis. (April 8, 2008) – Sub-Zero, Inc. and Wolf Appliance, Inc., the industry
leaders in refrigeration, wine storage and cooking equipment, has partnered with Meredith Corporation
and the National Kitchen and Bath Association (NKBA) to incorporate its products into the 2008 Design
Idea Center at the Kitchen/Bath Industry Show & Conference (K/BIS), April 11-13 at McCormick Place
Exhibit Features Five Kitchen and Bath Designs That Address Needs of Women as They Progress Through Life
The 10,000-square-foot Design Idea Center (Booth S4058 in the South Hall) features kitchen and bath
designs from five of Meredith’s consumer magazine titles – Kitchen and Bath Ideas, Better Homes and
Gardens, Traditional Home, Country Home and Midwest Living.
In the 2008 Design Idea Center titled “Your Kitchen. Your Bath. Your Way. Designs for Every Lifestyle
and Life Stage,” each magazine brand has created a fresh and unique look that addresses the needs of
women as they progress through life. Whether she’s a young professional, a new mother, a mom-onthe-
go or an active empty nester, this year’s Design Idea Center provides useful and stylish spaces for
her life, her way. Other trends include eco-friendly design, spaces to entertain, aging- in- place,
indoor/outdoor living, technology, organization and storage.
“At Sub-Zero and Wolf, we manufacture the highest-quality and reliable kitchen appliances designed to
complement any home and any lifestyle,” said Paul Leuthe, Sub-Zero and Wolf’s corporate marketing
manager. “We are pleased to have been chosen to be part of the Design Idea Center. It is an ideal
venue to showcase just how versatile our products are and how they can be seamlessly integrated into
any kitchen and home design.”
Sub-Zero and Wolf appliances are integrated into four of the five varied design spaces within the
Design Idea Center (the fifth is bath-focused and does not contain appliances):
Hostess Extraordinaire – Kitchen and Bath Ideas
The kitchen is often the hub of a busy household with teenage kids, and Kitchen and Bath Ideas has
designed a space to fit this center of activity. Recognizing that a mother of teenagers is part chauffeur,
part chef, part counselor, and yet someone who also loves to entertain friends in her “spare” time,
Kitchen and Bath Ideas’ teen-friendly kitchen can morph into an ideal entertainment space where adults
enjoy gathering. With a functional mudroom/laundry room, butler’s pantry for serving, and banquette for
ample seating near the prominent flat-screen television, this kitchen can handle “teen central” and
This space includes a Sub-Zero 736TC Refrigerator/Freezer, 700BR Refrigerator Drawers and a 424
Wine Storage unit (in the butler’s pantry), plus a Wolf 30-inch Double Oven, 30-inch Warming Drawer,
36-inch Gas Cooktop, 36-inch Ventilation Hood, and Wolf Microwave.
Organizer-in-Chief – Better Homes and Gardens
Better Homes and Gardens’ “Everyday Easy” kitchen is designed to help make life easier for busy
families. This super-organized and eco-friendly kitchen helps make it easier to get dinner on the table,
keep everyday tasks and clutter under control, and spend time together in a space that’s as much
family room as it is kitchen. Innovations include a recycling center, recycled-content countertops and
flooring, and a mudroom with customizable pullout cabinets for everyone’s stuff.
In this design space, Sub-Zero features a 736TC Refrigerator/Freezer, and Wolf features a 30-inch
Induction Cooktop, Ventilation Hood, 30-inch Single Oven, and Microwave. Also in the pantry is a
Sub-Zero 700BC Refrigerator Drawer.
Mother Starting Out – Country Home
Country Home’s kitchen, mudroom and laundry/multi-task room work hard for the young family without
sacrificing style. Easy-living Corian countertops take on the feel of marble and soapstone, laminate
floors look like reclaimed wood, and glass front cabinets featuring a new “lace-look” pattern, make for
easy organization. A technology station, flexible built-in seating, and an island with a second tier of
countertops that doubles the work space, offer solutions for the woman balancing her growing family
and her taste for beautiful surroundings.
The kitchen in this design features a Classic Stainless glass door Sub-Zero 650G Refrigerator/Freezer
(650G), and a Wolf 30-inch Dual Fuel Range, with 15-inch Steamer, along with a Wolf Microwave.
Future Thinker – Midwest Living
As 78 million baby boomers head toward new phases in their life journey, many are looking to stay in
their homes for years of cooking, entertaining and active living – and Midwest Living has created the
ideal space. This kitchen and bath offer thoughtful conveniences for future needs through a design
aesthetic that combines both comfort and style. Integrated wider traffic patterns – accommodating
cabinet design, sit-down workspaces and lever controls, among other amenities – are all ideal design
choices for the smart woman planning this new, exciting chapter of her life.
A Sub-Zero 736TC Refrigerator/Freezer completes this design, along with a Wolf 36-inch Induction
Cooktop, Wolf Single Oven, Wolf Warming Drawers, and Wolf Microwave.