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Press Release

Sub-Zero and Wolf Appliances Showcased in Meredith Design Idea Center at K/BIS

Exhibit Features Five Kitchen and Bath Designs That Address Needs of Women as They Progress Through Life

CHICAGO and MADISON, Wis. (April 8, 2008) – Sub-Zero, Inc. and Wolf Appliance, Inc., the industry leaders in refrigeration, wine storage and cooking equipment, has partnered with Meredith Corporation and the National Kitchen and Bath Association (NKBA) to incorporate its products into the 2008 Design Idea Center at the Kitchen/Bath Industry Show & Conference (K/BIS), April 11-13 at McCormick Place in Chicago.

The 10,000-square-foot Design Idea Center (Booth S4058 in the South Hall) features kitchen and bath designs from five of Meredith’s consumer magazine titles – Kitchen and Bath Ideas, Better Homes and Gardens, Traditional Home, Country Home and Midwest Living.

In the 2008 Design Idea Center titled “Your Kitchen. Your Bath. Your Way. Designs for Every Lifestyle and Life Stage,” each magazine brand has created a fresh and unique look that addresses the needs of women as they progress through life. Whether she’s a young professional, a new mother, a mom-onthe- go or an active empty nester, this year’s Design Idea Center provides useful and stylish spaces for her life, her way. Other trends include eco-friendly design, spaces to entertain, aging- in- place, indoor/outdoor living, technology, organization and storage.

“At Sub-Zero and Wolf, we manufacture the highest-quality and reliable kitchen appliances designed to complement any home and any lifestyle,” said Paul Leuthe, Sub-Zero and Wolf’s corporate marketing manager. “We are pleased to have been chosen to be part of the Design Idea Center. It is an ideal venue to showcase just how versatile our products are and how they can be seamlessly integrated into any kitchen and home design.”

Sub-Zero and Wolf appliances are integrated into four of the five varied design spaces within the Design Idea Center (the fifth is bath-focused and does not contain appliances):

Hostess ExtraordinaireKitchen and Bath Ideas
The kitchen is often the hub of a busy household with teenage kids, and Kitchen and Bath Ideas has designed a space to fit this center of activity. Recognizing that a mother of teenagers is part chauffeur, part chef, part counselor, and yet someone who also loves to entertain friends in her “spare” time, Kitchen and Bath Ideas’ teen-friendly kitchen can morph into an ideal entertainment space where adults enjoy gathering. With a functional mudroom/laundry room, butler’s pantry for serving, and banquette for ample seating near the prominent flat-screen television, this kitchen can handle “teen central” and more.

This space includes a Sub-Zero 736TC Refrigerator/Freezer, 700BR Refrigerator Drawers and a 424 Wine Storage unit (in the butler’s pantry), plus a Wolf 30-inch Double Oven, 30-inch Warming Drawer, 36-inch Gas Cooktop, 36-inch Ventilation Hood, and Wolf Microwave.

Organizer-in-ChiefBetter Homes and Gardens
Better Homes and Gardens’ “Everyday Easy” kitchen is designed to help make life easier for busy families. This super-organized and eco-friendly kitchen helps make it easier to get dinner on the table, keep everyday tasks and clutter under control, and spend time together in a space that’s as much family room as it is kitchen. Innovations include a recycling center, recycled-content countertops and flooring, and a mudroom with customizable pullout cabinets for everyone’s stuff.

In this design space, Sub-Zero features a 736TC Refrigerator/Freezer, and Wolf features a 30-inch Induction Cooktop, Ventilation Hood, 30-inch Single Oven, and Microwave. Also in the pantry is a Sub-Zero 700BC Refrigerator Drawer.

Mother Starting OutCountry Home
Country Home’s kitchen, mudroom and laundry/multi-task room work hard for the young family without sacrificing style. Easy-living Corian countertops take on the feel of marble and soapstone, laminate floors look like reclaimed wood, and glass front cabinets featuring a new “lace-look” pattern, make for easy organization. A technology station, flexible built-in seating, and an island with a second tier of countertops that doubles the work space, offer solutions for the woman balancing her growing family and her taste for beautiful surroundings.

The kitchen in this design features a Classic Stainless glass door Sub-Zero 650G Refrigerator/Freezer (650G), and a Wolf 30-inch Dual Fuel Range, with 15-inch Steamer, along with a Wolf Microwave.

Future Thinker Midwest Living
As 78 million baby boomers head toward new phases in their life journey, many are looking to stay in their homes for years of cooking, entertaining and active living – and Midwest Living has created the ideal space. This kitchen and bath offer thoughtful conveniences for future needs through a design aesthetic that combines both comfort and style. Integrated wider traffic patterns – accommodating cabinet design, sit-down workspaces and lever controls, among other amenities – are all ideal design choices for the smart woman planning this new, exciting chapter of her life.

A Sub-Zero 736TC Refrigerator/Freezer completes this design, along with a Wolf 36-inch Induction Cooktop, Wolf Single Oven, Wolf Warming Drawers, and Wolf Microwave.

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