Sub-Zero Brand Positioning Changes
Topics:
- Product line or series name changes
- What are Built-In, Integrated, and Professional series names changing to
- New name of Sub-Zero product lines
Answer:
In March 2019, Sub-Zero repositioned our refrigeration product line naming to clarify and better represent our products. The changes and explanation are included below:
Current Name | PRO | Built-In | Integrated |
New Series Name | PRO | Classic | Designer |
What the new series name tells the customer |
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Visit www.subzero.com for more product information.
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