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Register Products with Sub-Zero, Wolf, and Cove Account


  • How do you add products to your Sub-Zero, Wolf, and Cove account?
  • Register products online
  • Cannot see products in Sub-Zero, Wolf, and Cove account


Products must be registered online after setting up a Sub-Zero, Wolf, and Cove account:

  1. Go to the Product Registration website.
  2. Log in with the email address and password connected with the account. If you have not yet created an account, see Sub-Zero, Wolf, and Cove Account Information, which details features available after registration, including videos, use and care manuals, and more.
  3. Click Product Registration.
  4. Click Register Product.
  5. Select the appropriate brand category:
    • Sub-Zero, Wolf, or Cove
    • Wolf Gourmet
  6. Enter the information in the fields. Asterisks indicate required information.
  7. Click Save & Complete Registration, or if you have another product to register, click Save & Register another product.

A Sub-Zero, Wolf, and Cove account is required in order to pair an appliance with the Sub-Zero Group Owner's App. Refer to Set Up Connected Appliance for Pairing for instructions.


If products that were registered before creating a Sub-Zero, Wolf, and Cove account do not appear in the account, or the system will not accept the model and serial number of your product, contact the Sub-Zero Customer Care Team at [email protected], or call (800) 222-7820, Monday-Friday, 8:00 a.m. - 5:00 p.m. CST.


Need further assistance? Contact Customer Care at 800.222.7820 or provide your information below and request a Customer Care representative contact you.

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Whether you're shopping for appliances or have questions about those you already own, we've got the resources you need. Talk directly to a customer care expert at the Sub-Zero, Wolf, and Cove service center, or connect with an appliance consultant at an official showroom near you. Get quick answers online, or reach a certified service provider or installer. And much more.


Call us at (800) 222-7820