Sub-Zero Announces Fresh Food Matters Initiative Highlighting Fresh Food's Impact, Empowering People to Choose Fresh

Initiative features Daphne Oz, Lisa Leake, Chef Ann Cooper and more

Madison, WI (4/26/2016)

Sub-Zero, the industry leader in premium refrigeration and wine storage – and a longtime advocate of preserving food's freshness – has announced its new initiative called Fresh Food Matters. Through the eyes of multiple influencers with a strong connection to food, the initiative highlights how fresh food touches on not only matters of health but also family life, economics, culture, the environment and more. Sub-Zero's goal is to empower people to think fresh when it comes to the food they buy and the food they eat.

The Fresh Food Matters website is a hub for information and inspiration. Sub-Zero enlisted the help of 13 notable individuals to share their unique perspectives on why fresh food matters through inspiring videos found on FreshFoodMatters.com.

One of those individuals is author, chef and host of ABC's "The Chew," Daphne Oz. "Fresh food is the basis of our happiness; the basis of bringing your family together, ensuring your health and making delicious meals," she said. "Eating whole, unprocessed food in a sensational way, while still allowing for indulgences, is possible."

In addition to the videos, visitors will find helpful fresh food storage tips, seasonal produce guides and details about Sub-Zero's dedication to freshness through the garden at its headquarters in Madison, Wis. Sub-Zero corporate chefs use the produce grown at their Harvest Haven garden to feed more than 2,500 visitors of the training center per year.

"At Sub-Zero, we believe in the importance of fresh food and know that the many matters surrounding it have an impact far beyond just what you eat," said Brian Jones, director of marketing for Sub-Zero Group, Inc. "We want to share the many unique perspectives surrounding issues concerning food, from where it is sourced to how it helps your community. We want to inspire people to think about the impact fresh food can have in their lives, as well as give them some real, actionable ideas for incorporating it into their routines."

Several additional voices have contributed to the Fresh Food Matters movement, including Atlantic Re:think, which visited local organic farms to hear from the farmers themselves how they’re bringing fresh food awareness to the masses, and a collection of food and lifestyle bloggers with their own fresh perspectives to share.

Giving Back With #FreshFoodMatters

Katie Stagliano, another Fresh Food Matters ambassador, shares the story of how, at nine years old, she learned the impact that fresh food can have on those who don't have access to it. Stagliano grew a 40-pound cabbage for a school project and donated it to a local soup kitchen, where it helped feed 275 guests. That experience inspired her to start the nonprofit organization Katie's Krops, a network of 100 youth-run gardens in 35 states.

"I started Katie's Krops after learning that not everyone is lucky enough to have a say in what they eat or to know where their next meal will come from," said Stagliano. "Everyone deserves to be able to eat fresh food, and Sub-Zero is helping me get closer to my goal of ending hunger by pledging to fund up to 25 new youth-run gardens."

For every use of the hashtag #FreshFoodMatters on Facebook, Twitter, and Instagram from April to July 2016, Sub-Zero will donate $5 to Katie's Krops, up to $25,000.

Fresh Food Matters Short Films

Stagliano's is just one extraordinary fresh perspective. Each Fresh Food Matters short film features someone with a passion for food, from eating to growing, feeding to preserving, or in many cases, all of the above.  The films illustrate the ways in which they have used fresh food to change their lives and the lives around them, and the movements they have inspired along the way. Below is an overview of the stories you'll find on FreshFoodMatters.com:

  • Daron Babcock, urban missionary and owner of the inner-city farm Bonton Farms, which provides fresh food and job opportunities for the surrounding community

  • Tia Blanco, 18-year-old professional surfer and lifelong supporter of a plant-based diet, leading a vegan lifestyle since age 15

  • Chef Ann Cooper, internationally recognized author, chef, educator and founder of the Chef Ann Foundation, which provides schools with tools to serve children healthy and delicious meals

  • Ryan and Travis Croxton, cousins and oyster farmers who revitalized their family business, Rappahannock Oyster Co., and sustainable aquaculture practices in the Chesapeake Bay

  • David Fisher, farmer and founder of Fisher Family Farms, which offers fresh produce to consumers through a Community-Supported Agriculture (CSA) program and local farmer's markets

  • Emily Flake, cartoonist for The New Yorker, often creating illustrations that comment on culture and food culture

  • Lisa Leake, blogger and author of New York Times best-selling book "100 Days of Real Food," a guide to cutting out processed foods and incorporating whole food into meals

  • Richard Morris, food producer and author of "A Life Unburdened: Getting Over Weight and Getting On With My Life" chronicling his journey to cut out processed foods, leading him to lose 150 pounds

  • Adrian Miller, soul food scholar and author of "Soul Food: The Surprising Story of an American Cuisine, One Plate at a Time"

  • Daphne Oz, author, chef and host of ABC's "The Chew"

  • Tanya Phillips, owner of Bee Friendly Austin, certified beekeeper and educator

  • Katie Stagliano, founder of Katie's Krops, a nonprofit network of 100 youth-run gardens organized by its 17-year-old founder      

A third-generation, family-owned company, Sub-Zero appliances are built in the United States using premium-grade materials. Developed with and for the design community, Sub-Zero products offer limitless design possibilities backed by more than 70 years of appliance expertise. For further information, please visit subzero-wolf.com.